how we work
Let's talk digital
We've spent more than a decade understanding how the world of marketing works.
Now we focus on how it thrives.
With a combined 35+ years of experience in marketing and communications, Go Squab fuses traditional marketing fundamentals with big data and a nimble team to build better brands. We bring a data-informed, human-centric approach to everything we do. Working remotely since 2017, we’ve mastered the art of being your go-to partner from anywhere.
HOW WE WORK
We are 100% remote and staffed entirely by senior-level staff. When working with Go Squab, your strategy, implementation, insights, and ongoing questions are always fielded by an experienced partner.
This means our small team of experts can not only do the job, but speak to its impact on the rest of the organization too.
We are partners invested in your success. We specialize in the digital and communications strategies that optimize your online presence and solve IRL business challenges.
WHAT DO WE DO?
We think big and broad. With experience in a variety of marketing capacities, we understand how the pieces come together, and we welcome the opportunity for frank conversations beyond the tactical day-to-day. But to get started, this means we can help with things like:
Fractional CMO & Marketing Consulting
Brand Positioning & Competitive Research
Technical & On-Page Search Engine Optimization (SEO)
AI Engine Optimization (AEO)
Search Engine Marketing (SEM)
PPC & Social Ad Planning & Buying
Research-Backed Content Strategy
Content Creator Strategy & Partnerships
Anne Cayer
A communicator at her core, Anne has shared the stories of some of Canada's biggest brands.
For over a decade, she has worked with integrated teams to launch new products and innovative campaigns. Her work in PR bridged the gap between earned and paid, leading traditional PR and creator partnerships, including the award-winning Hatchimals campaign for Canadian toy maker Spin Master. In the digital media space, she’s launched new media channels, guided paid social strategies and helped Canadian entrepreneurs reach their audiences.
As a writer, Anne was a founding member of New York’s Advertising Week blog and a contributor to various lifestyle publications. She also leads Marketing and Public Relations workshops for Youth Employment Services.
In her free time, Anne is likely shopping her way through the nearest produce market and plotting her next baking project. A certified chocolate taster, she’s also a judge for the International Chocolate Awards.
find anne on linkedin
Ryan Tyler Thomas
An entrepreneur above all else, Ryan is a believer in the power of data to tell a story.
As the director of Integrated Search Engine Optimization at Reprise Media, Ryan was at the forefront of SEO/SEM integration for enterprise-level clients, including Johnson & Johnson, Budweiser and Sobey’s. His focus on data-driven insights helped create the 10-time Cannes award-winning campaign for the Canadian Down Syndrome Society.
Ryan was a partner at Nude Bee Honey Co., where he developed brand partnerships with LVMH, JCrew, and Indigo for the line of rare and mono-pollen honey. He is also a teacher at Youth Employment Services, leading Branding and SEO courses.
In his offline moments, Ryan is learning all he can about fine watches while trying his hand at making his own. An avid photographer, he can often be found with a 60-year old analogue camera around his neck.
